Get to know Maison Matz, the Berlin-based house of collaboration bringing a crafty and personal touch to denim (in an environmentally-forward way)
An endless stream of garments are desired, bought and forgotten in this world of excessively fast fashion. And perhaps none more so than jeans, the item which is so embedded into the day-to-day that even conscious consumers have piles of denim collecting in their wardrobes. If you fall into similar trappings, Maison Matz is the brand you need to know. Turning vintage jeans into statement gems, the self-described “house of collaboration” is changing the narrative of what production and consumption in fashion should look like.
It was a sustainable fashion fair which persuaded Marcus Ryberg to found Maison Matz. Understanding that we don’t need more clothes he instead decided to create a collection purely made from vintage clothing. Inspired by the interconnections between fashion and art he embarked on the vision of reconstructing denim for a sustainable future.
For Maison Matz’s debut, Ryberg enlisted eight local artists to reimagine and elevate vintage denim into unique pieces of art, with the central theme of highlighting the invaluable and problematic role of water in fashion. “With the vast network of Berlin-creatives, I wanted to gather pioneering artists together and create a collaborative collection where each artist designed within their own interpretation of what water means for them,” he explains. This is how the Water Denim Collection came about, the house’s first limited line of upcycled denim.
“I want the wearer of a Maison Matz piece to be able to know the story of his or her pair of jeans”
– Marcus Ryberg
The artists were given the creative liberty to give free and individual interpretations of vintage denim, and the result is a conglomeration varying from Subin Kim’s playful brushstrokes to Rhianedd Dancey’s deconstructed patchwork styles. Each item is personal and one-of-a-kind, and for Marcus Ryberg it’s very much a kind of storytelling: “I believe in the future we will have to explain where our clothes come from in much greater detail than today. I want the wearer of a Maison Matz piece to be able to know the story of his or her pair of jeans.”
While the collection gives a fluid and fresh take on an iconic garment, it also reminds us of the alarming realities of fashion. Symbolically the concept references the enormous water footprint of our beloved blue jean, while also highlighting the essence of water in our own lives and the survival of our planet. The tongue in cheek look book, photographed by Anna-Lena Krause, plays with the theme, lightheartedly employing overly-literal props.
“I want us to reconsider what is new and what is old by taking vintage out of its traditional “fleamarket” context.”
– MARCUS Ryberg
The Water Denim Collection offered new possibilities of creating and buying fashion and it’s an ethos Maison Matz is keen on sticking to: “I am looking forward to working with talented artists to create another one of a kind collection mixing vintage pieces with contemporary visions,” Ryberg told us. Maison Matz is definitely one to keep an eye on.
Words SARAH OSEI