F IS FOR…FENDI X NIGEL SYLVESTER

It’s safe to say there aren’t many people who have bunny hopped their BMX’s on FENDI headquarter’s roof, but then again Nigel Sylvester is not many people.

For its latest campaign the Italian luxury house invited the BMX athlete and Queens native to to show off his riding skills. F is for… FENDI is the young platform where FENDI showcases millennial creatives in a series of boundary-pushing events and campaigns. In tune with the zeitgeist, it closes the gap between offline and online content and caters to millennials in a way other brands only wish they could.

In this latest instalment, Nigel Sylvester wears FENDI SS19 Men’s and cruises against Rome’s skyline and through the Palazzo’s arches to a hiphop beat.  And the BMX session is completed with a custom one-of-a-kind FENDI FF patterned bike. Sylvester effortlessly delivers his BMX performance while showing love for the eternal city and home of FENDI.

“Freedom is riding my bicycle around the World” he says, baring his fearless soul.

Watch the video below…

 

Words SARAH OSEI