Within this month’s Milan Fashion Week Gucci brings together it’s flowery-opulent world spiked with historical references, a roaring 20s aka Golden Age of Cinema aesthetics and the weirdly sublime, yet brutally current cosmos of screenwriter, filmmaker, photographer and artist Harmony Korine. Between the days of the 13th to the 16th of June, the Gucci Hub will open their doors to the public to show 10 screenings of either Harmony Korine movies or Harmony Korine curated movies.

The range covers his works like Gummo, his directional debut from 1997, the experimental drama Julien Donkey-Boy or Mister Lonely. Additional film screenings include Every Which Way but Loose by James Fargo and Stroszek by German film pioneer, Korine-mentor in spirit and -friend Werner Herzog, who declared Korine as „the future of American cinema“. On Sunday the film writer himself will be present to discuss his 2009 comic horror Story Trash Humpers, his work and art. You can find the whole program here.


As a Hollywood-renouncer, commentator, and speculator of modern zeitgeist-phenomena and cinema-weirdo with a devious past, Harmony Korine does not seem like the ideal match for a renounced fashion brand from Italy – at least not on the first sight. Taking a closer look at the work, which the brand and filmmaker already created in cooperation with each other, makes the bound more obvious. Gucci, the brand, that re-invented itself under the command of Alessandro Michele, focusing more on contemporaneity than traditions, using Hip Hop culture and ironic logomania, meets the mood of Spring Breakers creator Korine, who co-authored Björk and Lana Del Rey songs and wrote the cult movie Kids when he was living at his grandmother’s place with 19. Harmony Korine legally changed his surname into Harmful, to seem tougher, types whole screenplays on his iPhone and tried to create a movie featuring only real life-scenes which show him being beaten up by provoked strangers, randomly filmed by magician David Blaine and Leonardo DiCaprio, and mysteriously damaged within one of two fires that burned down two of his flats in the 90s.

The life-story of the filmmaker seems like one of his movies, untraceable, unplausible and unbelievable. Maybe because parts of it are just not real, they are “transcending reality” as Matthew McConaughey once said about Korine’s movies. They are fiction, a dream-world – like the one Gucci creates since 2015. Michele’s new world is a retro-fairytale showcasing green-glittery alien-models, duplicated heads, lizards, sea monsters and a lot of embroideries. In between these two worlds, there is an intersection providing a breeding ground for new ideas, for shootings with Harry Styles and campaigns shot in Ercolano and Pompei featuring tourists in Gucci gear. The result is a physical photo book, a film screening event, and an unexpectedly sensible cooperation.


Redaktion NELE TÜCH